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	<title>Core Identity</title>
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	<link>http://www.coreidentity.com</link>
	<description>A blog dedicated to answering the question: What makes a good logo?</description>
	<pubDate>Mon, 01 Dec 2008 15:44:41 +0000</pubDate>
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		<title>2 Ways to Choose Color for Logos (Maybe 3)</title>
		<link>http://www.coreidentity.com/2008/11/24/2-maybe-3-ways-to-choose-color-for-logos/</link>
		<comments>http://www.coreidentity.com/2008/11/24/2-maybe-3-ways-to-choose-color-for-logos/#comments</comments>
		<pubDate>Mon, 24 Nov 2008 17:49:22 +0000</pubDate>
		<dc:creator>James</dc:creator>
		
		<category><![CDATA[Color]]></category>

		<category><![CDATA[Manage]]></category>

		<guid isPermaLink="false">http://www.coreidentity.com/?p=315</guid>
		<description><![CDATA[I&#8217;ve always contended that there are only 2 strategic ways to view color as it pertains to logo design. The first by personality, the second by differentiation.
Archetypally each color connotes a certain personality. Therefore it is wise to chose a color that best matches your corporate personality. And by personality, I&#8217;m not referring to a subjective &#8220;what [...]]]></description>
		<wfw:commentRss>http://www.coreidentity.com/2008/11/24/2-maybe-3-ways-to-choose-color-for-logos/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Danger with Logo Examples as Inspiration</title>
		<link>http://www.coreidentity.com/2008/11/15/logo-rebrand-examples/</link>
		<comments>http://www.coreidentity.com/2008/11/15/logo-rebrand-examples/#comments</comments>
		<pubDate>Sat, 15 Nov 2008 18:11:37 +0000</pubDate>
		<dc:creator>James</dc:creator>
		
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://www.coreidentity.com/?p=259</guid>
		<description><![CDATA[I refrain from publishing inspirational or redesign examples for a couple reasons: 1. so many others do it already, and 2. I find it of higher quality to write about the hows and whys vs. a subjective opinion of the end product.
Today I feel the need to debunk one of these typical posts and the [...]]]></description>
		<wfw:commentRss>http://www.coreidentity.com/2008/11/15/logo-rebrand-examples/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Steve Jobs&#8217; Definition of Design</title>
		<link>http://www.coreidentity.com/2008/11/09/steve-jobs-definition-of-design/</link>
		<comments>http://www.coreidentity.com/2008/11/09/steve-jobs-definition-of-design/#comments</comments>
		<pubDate>Mon, 10 Nov 2008 02:35:23 +0000</pubDate>
		<dc:creator>James</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.coreidentity.com/?p=255</guid>
		<description><![CDATA[I&#8217;m not the only one who&#8217;s earmarked this, but in case you haven&#8217;t seen this, it&#8217;s worthy.
Steve Jobs quote from and Wired Magazine 1996 interview:
&#8220;Design is a funny word. Some people think design means how it looks. But, of course, if you dig deeper, it&#8217;s really how it works. To design something really well, you [...]]]></description>
		<wfw:commentRss>http://www.coreidentity.com/2008/11/09/steve-jobs-definition-of-design/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Considerations Before (Re)designing Your Logo: Part 3</title>
		<link>http://www.coreidentity.com/2008/11/08/part-3-what-not-to-bring-to-the-table/</link>
		<comments>http://www.coreidentity.com/2008/11/08/part-3-what-not-to-bring-to-the-table/#comments</comments>
		<pubDate>Sat, 08 Nov 2008 17:32:02 +0000</pubDate>
		<dc:creator>James</dc:creator>
		
		<category><![CDATA[Design]]></category>

		<category><![CDATA[Hiring]]></category>

		<category><![CDATA[Manage]]></category>

		<category><![CDATA[Process]]></category>

		<category><![CDATA[Tests]]></category>

		<guid isPermaLink="false">http://www.coreidentity.com/?p=237</guid>
		<description><![CDATA[This is Part 3 of series of considerations that will help you prepare and get the most out of a logo redesign process. 
I’ve broken these pre-design considerations into the following posts:
Part 1 : Basic Business Considerations
Part 2: Marketing Considerations
Part 3: What not to bring to the table
Part 4: What you should expect to pay
Stay tuned to future [...]]]></description>
		<wfw:commentRss>http://www.coreidentity.com/2008/11/08/part-3-what-not-to-bring-to-the-table/feed/</wfw:commentRss>
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		<item>
		<title>Considerations Before (Re)designing Your Logo: Part 2</title>
		<link>http://www.coreidentity.com/2008/11/05/considerations-before-redesigning-your-logo-part-2/</link>
		<comments>http://www.coreidentity.com/2008/11/05/considerations-before-redesigning-your-logo-part-2/#comments</comments>
		<pubDate>Wed, 05 Nov 2008 14:47:39 +0000</pubDate>
		<dc:creator>James</dc:creator>
		
		<category><![CDATA[Design]]></category>

		<category><![CDATA[Hiring]]></category>

		<category><![CDATA[Manage]]></category>

		<category><![CDATA[Process]]></category>

		<category><![CDATA[Tests]]></category>

		<guid isPermaLink="false">http://www.coreidentity.com/?p=233</guid>
		<description><![CDATA[This is Part 2 of series of considerations that will help you prepare and get the most out of a logo redesign process. 
I’ve broken these pre-design considerations into the following posts:
Part 1 : Basic Business Considerations, click here if you&#8217;ve missed it.
Part 2: Marketing Considerations
Part 3: What not to bring to the table
Part 4: What you should [...]]]></description>
		<wfw:commentRss>http://www.coreidentity.com/2008/11/05/considerations-before-redesigning-your-logo-part-2/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Considerations Before (Re)designing Your Logo: Part 1</title>
		<link>http://www.coreidentity.com/2008/11/01/considerations-before-redesigning-your-logo-part-1/</link>
		<comments>http://www.coreidentity.com/2008/11/01/considerations-before-redesigning-your-logo-part-1/#comments</comments>
		<pubDate>Sat, 01 Nov 2008 13:09:31 +0000</pubDate>
		<dc:creator>James</dc:creator>
		
		<category><![CDATA[Hiring]]></category>

		<category><![CDATA[Manage]]></category>

		<category><![CDATA[Process]]></category>

		<guid isPermaLink="false">http://www.coreidentity.com/?p=140</guid>
		<description><![CDATA[Buying logo design services isn&#8217;t something done very often. Once in a career, twice if you&#8217;re lucky. While there are good reasons to embark in a new logo and comprehensive corporate identity program, most tend to fall into one of two unfortunate camps: either empty and assumptive or overly ambitious and fussy. Assumptions can make [...]]]></description>
		<wfw:commentRss>http://www.coreidentity.com/2008/11/01/considerations-before-redesigning-your-logo-part-1/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Your brand is not your logo.</title>
		<link>http://www.coreidentity.com/2008/10/27/your-brand-is-not-your-logo/</link>
		<comments>http://www.coreidentity.com/2008/10/27/your-brand-is-not-your-logo/#comments</comments>
		<pubDate>Mon, 27 Oct 2008 16:33:36 +0000</pubDate>
		<dc:creator>James</dc:creator>
		
		<category><![CDATA[Design]]></category>

		<category><![CDATA[Tests]]></category>

		<guid isPermaLink="false">http://www.coreidentity.com/?p=223</guid>
		<description><![CDATA[This idea is worth repeating.
And author Seth Godin does so here: Your Brand is Not Your Logo.
But I half agree with Seth&#8217;s take. I too get nervous when companies think just changing a logo will help them gain market share - their expectations most likely need to be tweaked. But if recall FedEx&#8217;s move to ditch Federal Express, that&#8217;s [...]]]></description>
		<wfw:commentRss>http://www.coreidentity.com/2008/10/27/your-brand-is-not-your-logo/feed/</wfw:commentRss>
		</item>
		<item>
		<title>3 things to discuss at logo design interviews</title>
		<link>http://www.coreidentity.com/2008/10/25/3-things-to-discuss-at-logo-design-interviews/</link>
		<comments>http://www.coreidentity.com/2008/10/25/3-things-to-discuss-at-logo-design-interviews/#comments</comments>
		<pubDate>Sat, 25 Oct 2008 22:19:49 +0000</pubDate>
		<dc:creator>James</dc:creator>
		
		<category><![CDATA[Design]]></category>

		<category><![CDATA[Hiring]]></category>

		<category><![CDATA[Manage]]></category>

		<category><![CDATA[Pricing]]></category>

		<category><![CDATA[Process]]></category>

		<guid isPermaLink="false">http://www.coreidentity.com/?p=203</guid>
		<description><![CDATA[The process for hiring logo design services can be an awkward one.
I feel it&#8217;s especially awkward and tenuous compared to other services (like hiring a CPA to do your taxes) for 3 reasons: 1. clients are inexperienced in hiring logo design services. 2. many purveyors of logo design services are generalists (usually focusing on other [...]]]></description>
		<wfw:commentRss>http://www.coreidentity.com/2008/10/25/3-things-to-discuss-at-logo-design-interviews/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Simplicity is not a goal. It&#8217;s a by-product.</title>
		<link>http://www.coreidentity.com/2008/10/15/simplicity-is-not-a-goal-its-a-by-product/</link>
		<comments>http://www.coreidentity.com/2008/10/15/simplicity-is-not-a-goal-its-a-by-product/#comments</comments>
		<pubDate>Wed, 15 Oct 2008 21:51:39 +0000</pubDate>
		<dc:creator>James</dc:creator>
		
		<category><![CDATA[Design]]></category>

		<category><![CDATA[Manage]]></category>

		<category><![CDATA[Process]]></category>

		<category><![CDATA[Tests]]></category>

		<guid isPermaLink="false">http://www.coreidentity.com/?p=173</guid>
		<description><![CDATA[October 15, 2008
“Simplicity is not the goal. It is the by-product of a good idea and modest expectations.”
Paul Rand
In the story telling of how logos get designed, the word simplicity usually gets plenty of airtime. Whether it was a &#8220;goal&#8221; or a &#8220;by-product.&#8221;
I think this quote embodies a higher quality way to think of simplicity [...]]]></description>
		<wfw:commentRss>http://www.coreidentity.com/2008/10/15/simplicity-is-not-a-goal-its-a-by-product/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Logo Evolution</title>
		<link>http://www.coreidentity.com/2008/10/11/logo-evolution/</link>
		<comments>http://www.coreidentity.com/2008/10/11/logo-evolution/#comments</comments>
		<pubDate>Sat, 11 Oct 2008 14:11:28 +0000</pubDate>
		<dc:creator>James</dc:creator>
		
		<category><![CDATA[Design]]></category>

		<category><![CDATA[History]]></category>

		<guid isPermaLink="false">http://www.coreidentity.com/?p=153</guid>
		<description><![CDATA[October 11, 2008
I always find the archeology-like visual evolutions of modern history fascinating. Maybe because when looking back in such an iconic and immediate way, there&#8217;s an instant and historic impression (albeit a capitalistic perspective) of our culture and how business and commerce was thought of and valued and represented. This blog entry on best-ad [...]]]></description>
		<wfw:commentRss>http://www.coreidentity.com/2008/10/11/logo-evolution/feed/</wfw:commentRss>
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